The latest buzz in anti-aging treatments is all about “tweakments” – subtle enhancements that give your skin a fresh glow without making you look overly done. These treatments are essentially cosmetic procedures that achieve more than a facial but don’t go as far as surgery.
Tweakments cover a range of options like Botox, fillers, skin peels, intense pulsed light, laser treatments, thread lifts, and more. These procedures are either non-invasive or minimally invasive, providing noticeable yet temporary results. They are typically quite subtle, so you won’t look dramatically different – that is, if you choose a good practitioner.
I’ve become somewhat of a spokesperson for tweakments, having written a book called “The Tweakments Guide: Fresher Face” and launching a related website to educate people about these procedures. The website also lists top-rated practitioners around the country.
When I started writing about these treatments 20 years ago, they were considered quite shocking. The idea of using something like Botox was met with skepticism. However, over the years, attitudes have shifted, and stigma has decreased. Nowadays, there are many more options available beyond the simple Botox and collagen injections from two decades ago.
According to a recent Mintel report, 43% of people showed interest in trying non-surgical cosmetic procedures. This shows a growing curiosity and openness towards tweakments. Initially, these treatments were seen as ways to combat aging, targeting older demographics with solutions like Botox for frown lines and fillers for deep wrinkles. Now, however, younger individuals are using fillers to enhance their features, such as lip shape or cheek definition.
Other modern treatments include Profhilo for skin hydration and ultrasound therapy for non-surgical facelifts. Younger generations are more open to discussing and showcasing their results on social media, which increases the popularity and acceptance of these treatments.
One issue to be aware of is the lack of regulation in the tweakments industry. Finding a well-trained practitioner is crucial to ensure safe and effective results. To help with this, my website features recommendations for skilled practitioners.
I’m Alice Hart Davis, a British journalist who writes about beauty and cosmetic procedures. My book “The Tweakments Guide: Fresher Face” offers insights into non-surgical aesthetic treatments, and my website provides advice and tools for finding the right procedures and practitioners.
